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ELSA Corp is an Edu-Tech headquartered in the US with tech offices in India, Portugal and Vietnam. A team of speech recognition scientists and linguistic experts came together to create ELSA (English Language Speech Assistant), the world’s smartest A.I. Assistant for pronunciation training and accent reduction. ELSA Corp’s vision is to enable the 1.5 billion language learners around the globe to speak foreign languages with confidence and unlock opportunities in life. ELSA Corp entered the Indian market in August 2019. 

Manit Parikh is the country head – India for ELSA Corp. Manit has over 14 years of experience in Blockchain, Cryptocurrency, SaaS, PaaS, technology, eCommerce, Omni Commerce and financial services sectors.

In an interaction with The Tech Pod, Manit speaks about the future of AI in education sector. Read more!

Tell us something about yourself and what does your company do?

I am the Country Manager-India for ELSA Corp.

ELSA Corp is an Edu-Tech headquartered in the US with tech offices in India, Portugal and Vietnam. A team of speech recognition scientists and linguistic experts came together to create ELSA (English Language Speech Assistant), the world’s smartest A.I. Assistant for pronunciation training and accent reduction. ELSA Corp’s vision is to enable the 1.5 billion language learners around the globe to speak foreign languages with confidence and unlock opportunities in life.

How does ELSA use technology to provide education?

Elsa Corp’s ELSA Speak is an AI-powered mobile app that aims to help users learn, improvise and better their English through narrative modules and sessions. It is a personal virtual pronunciation coach. ELSA can listen to you speak English, pick out the exact errors as you speak at an individual sound level or intonation, rhythm, and pitch. ELSA will then give you instant feedback and recommendation on how to fix those errors. The feedback is fully automated using a proprietary speech recognition technology based on a deep-learning algorithm.

ELSA Speak’s user-interactive interface creates an effective learning environment that provides instant feedback. Through AI and interactive feedback, ELSA Speak allows one to actively engage their language skills. Taking into account psychology and learning behaviours, it is created for impactful learning.

With AI as the backbone along with voice and data analytics, we have layered research to design a product that helps people better their English skills.

Discuss with us, the future of AI?

AI is going to change the world more than anything in the history of mankind. More than electricity. An extension to machine learning, deep learning can solve more complex problems and work on a lot of data to create new business scenarios. Self-driving cars, computer vision, face recognition on phone and Facebook are some great examples of deep learning. Deep learning is yet to be fully explored. Self-driving cars are yet to give 100 percent confidence to users. Recognition and classification of handwritten notes are not far from reality. The future is thus extremely promising and needs people with a lot of creative thinking and reasoning for this area of AI.

What is the current scope of the Internet of Things in India?

The current number of IoT devices in India is around 60 million and the number is going to increase to 1.9 billion units by 2020. The IoT market in India is poised to reach $15 billion by 2020, accounting for 5% of the global market, as per a NASSCOM report.

Even a great philosophical idea when mixed with mysticism, turns into a dangerous weapon that becomes an impediment in the path of progress of developing communities.

IoT is next generation internet, after connecting people it is moving to connect every thing to the internet and the resulting dynamics would open up a new set of opportunities and possibilities.

Though everywhere else in the world , computers penetrated first and then smart phones got adopted but in India smartphones enabled people who never even used email to communicate, attach send things via smartphone using whatsapp so the next wave doesn’t essentially have to follow only after the preceding tech is in place.

IoT will be adopted by/for:

  • Industries
  • Smart Cities
  • India’s I.T service
  • Tracking mechanisms
  • Agriculture
  • More

The Department of Electronics and Information Technology under the Government of IOT Announced the draft of IOT policy document which visions the following objectives:

  • To create an IoT industry in India of USD 15 billion by 2020. It has been assumed that India would have a share of 5-6% of the global IoT industry.
  • To undertake capacity development (Human & Technology) for IoT specific skill sets for domestic and international markets.
  • To undertake Research & development for all the assisting technologies.
  • To develop IoT products specific to Indian needs in all possible domains.

What is the importance of analytical tools for your company?  

For ELSA analytical tools:

  • Helps to predict learners’ performance
  • Provides learners with a personalized eLearning experience
  • Increased learners’ retention rates
  • Helps to improve future eLearning courses
  • Boost in cost efficiency
  • Helps in analyzing Social Learning
  • Helps in automating Content Through Analytics
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