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The Tech Pod, IncubateInd, E-4, Sector 3, Third floor, Noida, 201301

Hats-Off, founded in the autumn of 2011, is a full-service digital marketing agency which is trying to solve dormant problems in the world of digital marketing. Through their service, they wish to provide quality Social Media Marketing, Search Engine Optimization, PR, Game Design, Wikipedia Page Creation & Maintenance, Web & Mobile App Development (Android/IOS)/ Design solutions, regardless of the scale and nature of requirements.

They have worked with brands like PepsiCo, Tata, UltraTech Cement, Kirloskar, Metropolis, BigFM, RBL Bank, Park Avenue, Sesame Group, Ruby Hall Clinic, Raymond, Adventure Island, Dr. Rashmi Shetty, to name a few, on different aspects of Digital Marketing.

Taher Mandiwala is the Co-Founder and Chief Technical Officer of Hats-Off Digital Private Limited. In an interaction with The Tech Pod, Taher speaks about the future of digital marketing industry. Read more!

Tell us something about yourself and what does your company do?

I am the Co-Founder and the Chief Technical Officer of Hats-Off Digital Private Limited. I head the technical division with a strong skilled core development team who are the backbone of our organization. We are considered among India’s best in providing digital solutions and rank number one in SEO and Wikipedia services. Besides these, we provide 360 degrees digital marketing services such as Web Development, Design, Content, Social Media Marketing, Mobile App Development and Public Relations. Our company website is www.hatsoffdigital.com

How has COVID-19 affected digital marketing agencies?

I think it has been in fact a devil in disguise for us, as a lot of companies have realized the importance of being online when everything else has become offline. A lot of companies and brands are moving towards making their e-presence visible, and realizing the value and importance digital marketing holds.

What is the future scope of the digital marketing industry?

I would like to think this is going to be the future for all businesses to sustain and etch their presence online and remain in the limelight. During such times or any such situation, it is ideal to have online business presence because if you have online presence no other offline practice would affect your business as such. It is also predicted and there are a couple of reports where people have already started migrating to online platforms. Businesses have made their shops available online and people in all countries have started making the shift to online marketing. Digital marketing is reaching its peak in the current scenerio, and this is going to grow more extensively in the future.

How is Big Data influencing digital marketing strategy?

Big Data is making a breakthrough for brands and businesses to know in which direction should they move forward. It makes a huge difference when you have your numbers and facts in order, and can assess what will work and what will not. Digital Marketing strategies are also changing accordingly with demographics and in order. You know which age group and location you can target accordingly and boost your post.

How AI is transforming the future of digital marketing?

AI is helping us understand and assess our consumer needs. Today through keywords we realise what our consumer is looking for and what are their likes and dislikes. We can assess their feedback as well with short quick surveys. Chatbots have really helped companies a lot as well making a virtual assistance service mandatory for offering your consumer a 24/7 assistance service.

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