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The Tech Pod, IncubateInd, E-4, Sector 3, Third floor, Noida, 201301

Founded By Industry Veterans With Deep Domain Expertise In Systems And Networks Infrastructure For Edge & Fog Computing.

Aikaan provides the industry’s first Edge & Fog infrastructure provision and control solution specially designed for IoT deployments. The AiKaan controller The AiKaan controller’s (AiCon) capability to orchestrate application at scale, single click provisioning and config management, makes IOT deployments faster and brings agility in operation of Edge and Fog networks. The controller’s machine-assisted troubleshooting and debugging capabilities, helps the staff to not only identify the problems in the infrastructure but also fix it. Aikaan Labs is a part of NetApp Excellerator Cohort 6.

Chetan Kumar is the Co-founder and CEO, AiKaan Labs. In an interaction with The Tech Pod, Chetan talks about how AI is deeply influencing the advertising world. Read more!

Tell us something about yourself and what does your company do?

Prior to AiKaan Labs, I worked with CISCO, as a key inventor in their threat analytics team and with NetDevice, a networking equipment startup. During these two stints, I met Siddharth Munot and Pronoy Debnath. Together, the three of us founded AiKaan Labs. We have developed application orchestration and device management system for IoT Edge.  At AiKaan Labs, we help our customers run their IoT edge application reliably. AiKaan is a software solution to monitor, securely access and upgrade IoT Edge devices.

For instance, we help smart e-vehicle manufacturers with secure firmware upgrades of vehicles on the fly and help them remotely diagnoise faults in vehicles without towing them to service station.

What is the current scope of the Internet of Things in India?

A recent report jointly published by ASSOCHAM and EY claimed that in a hyper-connected India, IoT has the potential to reach an estimated 2 billion connections, reaching revenues of USD 11.1 billion by 2022. The IoT market is growing globally as well, enabling a shift in the way enterprises function. In India, IoT adoption has received a push through various initiatives such as Digital India, Make in India, Smart India-Smart Cities from the Government of India. In the recent past, we have also seen an increase in affordability of technology components of IoT like sensors, bandwidth, cloud infrastructure, open source libraries, and tools for analytics and AI/ML. IoT can be applied in various fields such as agriculture, healthcare, supply chain management, and retail sectors. For example, IoT-driven inputs in healthcare can range from management of hospital facilities, medicines, and medical equipment to monitoring patients’ locations, vitals, and symptoms, with increased efficiency and data accuracy. With the launch of 5G, IoT will play a bigger role in providing connected and ubiquitous services to the citizens of India. 

How do you reach out to your clients?

Our target customers are enterprises running industrial IoT gateways, manufacturing smart e-vehicles, providing smart energy grid solutions, creating brand awareness via immersive digital signage.

We use both inbound & outbound marketing to reach our clients. Majorly from the outbound side we were heavy on tradeshows (Pre-covid), LinkedIn, conferences to reach out to them. Inbound effectively happens from targeted blogs, LinkedIn marketing, and being active on some of the relevant forums where our prospects are listening. With the curernt covid situation we are relying majorly on Linkedin, email & social media marketing to attract customers. 

How can AI help advertisers create more targeted and personalized ad campaigns?

In 2018, Lexus used IBM’s Watson to analyse 15 years of award-winning ad campaigns to create a unique AI scripted ad campaign. This is an example of how AI is deeply influencing the advertising world. Vast amounts of data are generated through advertising such as demographics, impressions, click through rates from which insights can be derived easily using AI. It enables you to target your audiences better by using on-site interactions, buying behaviours, and geo-specific events, past communications, and psychographic features. This also helps create better fitment between consumer and product according to their profiles. 

In what way has the current lock-down crisis affected your business?

Installation of IoT solutions decelerated for a small period during lockdown across the globe. This affected businesses.  But very soon we saw new use-cases around automation springing up due to the pandemic. Use-cases such as industrial automation, mask detection, social distance maintenance, thermal screening using smart camera and many more are core examples of edge computing. Our solutions are helping enterprises thrive during these unprecedented times.

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