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The Messy Corner was founded in 2015, by Mumbai-based brother-sister due, Aayush and Aanchal Poddar. Their passion for travel and travel-related accessories drove them to start their own online venture for personalized travel products. Adapting the change with the current scenario they have launched India’s Fastest UV Sterilizer which can disinfect your smartphones, masks, and daily accessories in just 3 minutes. 

Aayush and Aanchal Poddar are the cofounders of The Messy Corner. In an interaction with The Tech Pod, they speak about the scope of IoT in India. Read More!

Tell us something about yourself and what does your company does?

The Messy Corner was founded in 2015, by Mumbai-based brother-sister due, Aayush and Aanchal Poddar. Their passion for travel and travel-related accessories drove them to start their own online venture for personalized travel products. The very first to hit the site in their line of products was their trendy passport covers, which went on to become a major hit among their ever-growing consumers. The Messy Corner has a range of 25 products with multiple variations. Having created a niche for themselves in bringing trendy and exciting travel and lifestyle accessories online, The Messy Corner, one of the country’s leading online shopping portals, has now come up with India’s fastest portable ‘UV Care Sterilizer’. This smart and multi-functional UV Sterilizer can kill 99.9% of germs that live on the surface of your phones, earphones, watches, and other daily accessories and gadgets in just ‘3 minutes’. Which is what makes it the first and fastest-of-its-kind among others. This product can also double up as a wireless charger and looks uber stylish to carry around. The idea behind creating this UV sterilizer came at a time when the importance of health, safety, and hygiene has become the utmost priority in every household. COVID 19 has pushed everyone to think beyond oneself. This urged us to do something for the society in such dire times and we decided to shift our focus from ‘Travel to Hygiene’.

How do you keep track of the worldwide shipping order?

We ship all our products worldwide, however, due to Covid, our operations have been put on hold. There is a heavy surcharge on international shipping rates and we are waiting for things to normalize, in order to ship again. We use DHL to ship our orders and tracking is easily available on their server.

What are the difficulties you are facing in delivering goods during the pandemic?

It is quite difficult since we are short on manpower and the delivery is working slow as well. Also, there has been a surge in the delivery costs which is to be borne by us. The usual would be 2-3 days to delivery across India, which has now come to 6-8 days.

How much of a role technology play in your business?

Technology is why we are here today. Since we have an E-store, technology plays a very important role for us. Our products are displayed on our website, and our customers can shop from anywhere in the world at the comfort of their homes. Its a boon in today’s time, making work from home possible.

Our team is working from different corners of the country and technology makes it possible for us to put it all in one place

What is the current scope of the Internet of Things in India?

Like every other country, India too will be impacted with IoT. It is the next and the biggest industrial revolution. India was late to join the race for IOT revolution but in the past 5 years, there has been significant growth. We are still behind in Artificial intelligence compared to China, USA, and the EU. Smartphone penetration with fast internet is fuelling the growth in India. Smartphones make up the larger part for IOT. India is one of the biggest consumers of broadband in the world. IoT based applications are increasing their share in changing businesses in sectors like agriculture, health, security, education, and industry in India. The foundation for the infrastructure is already laid, connectivity is the key here. GOI has also allocated a special budget for the Internet of things. Many private companies have joined the race with hardware and software development. India has seen a plethora of startups getting supported by accelerators and incubators. In the coming years, IOT will be the biggest contributor to employment. We have to capitalize on this opportunity and put ourselves in the front seat of the 4th Industrial revolution.

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